Bringing a local clinic's education & appointment process online.

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A+ Pain Management is a Northeast Philadelphia clinic that treats patients with chronic pain as well as people who struggle with addiction. The clinic had been working on updating their website through the help of some volunteers, but development was not headed in the direction or pace they desired. The clinic already had downloadable forms forms for patients to fill out and some treatment & medication information online but wanted to provide more information to its patients.

Multi-Device Access on a tight budget

There was a key obstacle to reaching their patients - the old website was not mobile-friendly. Many of the patients treated at the clinic only accessed the internet with their phones. The patients needed to have as few hurdles as possible between them and the information they needed. The clinic did not have resources to dedicate to developing a fully responsive site from scratch, so I offered to set them up on a Squarespace-powered website that would also provide the client with a CMS system and the ability to make updates without depending on a developer.

 

Ensuring Swift Access to Information


Much of my focus was on ensuring smooth navigation for a large amount of information.

Much of my focus was on ensuring smooth navigation for a large amount of information.

The client wanted to have several key functions for the site. They needed to schedule appointments online, provide directions and company info, provide medication info and educate their patients on mental health, pain management and addiction. 

Creating two distinct paths through the site helped to make sure patients could see the info they needed.

Creating two distinct paths through the site helped to make sure patients could see the info they needed.

Distinct experiences for each type of patient

There are two main experiences through which patients experience the site: Pain Management Therapy and Addiction Therapy.  Throughout the site, I used visual cues to help patients determine what type of info they are looking at.

As the user navigates through the information about treatments, they will also have the ability to schedule appointments.

 

Training and Hand-Off

After building the initial website, I provided training to the staff including the business administrator to make sure they could continue to make updates to the site on their own as needed. This provided them the flexibility to experiment with different layouts to ensure that the patients using the site provide enough information to schedule appointments and are educated on what each type of treatment entails.